Key Insights
01 What are their preferences?
8 out of 10 shoppers interviewed preferred to shop for homegoods in physical store because they prefer to see, touch and feel the product. They also value the sales person’s expertise and advice. The remaining 2 out of 10 shoppers preferred the convenience of online shopping and are confident of the product’s worth because they have read good reviews about the product or a friend has recommended it.
02 What are the deal-makers?
Recommendations from their friends or store owners. They also draw inspiration from sales, bestseller or new items on display.
01 What are their preferences?
When they are unable to find what they want quickly and easily or lack of customer service from the sales person.